50. What to focus your marketing on this year

By Forum Admin

Business owners seem to be paralysed by the current pandemic crisis. They get to hear and see multiple confusing recommendations. They are supposed spend all their budget in ads or in cold calling or video marketing or other stuff. They should turn their business into media companies. If these entrepreneurs never did anything with social media, they will feel very uncomfortable on camera. They will burn cash and eventually be worse off after the crisis compared to those who did nothing.

85. Why you can use PR to increase your visibility in the market place

By Christian Bartsch

When you build a set of content around your business and market you are able to attract search engines. People looking for answers to their needs will eventually find you if you have a sustainable strategy of putting out content that matters to them and is in relation to what you can do for them. Therefore you need to use PR to increase your visibility. People want to know more about your company and yourself.