Switzerland – the powerful brand? Understand how swiss companies benefit from a unique branding.
They generate more sales abroad by maximising their value proposition as high quality brands. This leads to other brands wanting to do joint sales promotions.
How we can utilize Switzerland’s powerful brand to generate more sales abroad
- What is the outside perception of swiss brands
- How can you align your business to benefit from larger national brands
- Get your market entry by using these strategies based on a business case
Using national brands to grow your own market share abroad is a smart way to make use of branding by association. Many people associate particular brands, images and values with Switzerland.
Just think about all those names that come to your mind within 60 seconds: Nestle, Nespresso, Nescafe, Hublot, Swiss Army Knife, Toblerone
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