Learn how the google algorithm influences your business websites by listening to this podcast section comprising of 20 educational units.

authority = score how credible you are by having other links.

seeds site are big website like newspapers (e.g. BBC.co.uk, wallstreet journal).

The score of these sites is extremely high at the top level of the score system.

Innerpages of such sites are slighly lower but they contain relevant content.

If these pages link to an external website their score is being passed on to the external source to a certain degree.

If that external site links to a 3rd website then that remaining score flows to the other site. So this could be a flow going from 80 to 60 to 40 to 10.

Other links pointing to that particular page also pass on scores so that it gets added to a total score. That equates to the pages authority.

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