53. How videos help you grow your business

By Christian Bartsch

Christian Bartsch explains why videos help you stand out: Use filters to target the right audience. Tips for building your marketing strategy. In videos we can show us on stage talking to a big audience. We can make a big impression. We can show the product and how it is of potential benefit to the viewer. Some platforms even promote video content to their users at a higher level than regular static content.

Understand how your startup can build and grow their brand by applying intent based marketing

By Christian Bartsch

In this episode Christian Bartsch is discussing with Greg Miaskiewicz (cofounder of capbase.com in Silicon Valley) following topics:

It is difficult to build a brand via paying ads. The alternative is to build communities. Why is that? Why click fraud is a problem for growth marketers and startups?

The approach to solving this growth problem, is by becoming a media company. Some startups have a fear of being copied by competitors if they are too open with their activities. The reality is a bit different. People are overly focused on their competitors.