Many companies suffer from a lack of revenue when the economy weakens. Consider the way you have been attempting to generate leads and get them to become clients. Is your sales team having issues in generate sales from social media or paid advertising? The buyers behaviour has changed. Too many people have been trying to implement an unqualified way of pitching. The listeners have become imune to your messages. If you notice that in Q1/2020 your sales reports are indicating a substancial loss in revenue then you need to modify your way of executing your annual sales plan.