Learn from this podcasts 2nd training session on what part does link authority play in backlink marketing …
The domain authority score can be partly derived from a range of tools that generate such scores. This gives us a bit of an insight into what google’s algorithm thinks of our website. Domain rating has a score range of 0 to 100 and is often refered to as DR. The tool ahref uses this metrics score.
If you use the tool majestic you will look for the trust flow which is visible in the TF column. The other metric is called Domain Authority (DA). Then there is another factor that influences your websites ranking. That is the RD value. This is the amount of referring domains that drive traffic to that website.
A website keeps getting traffic from other places including from google then the search engines will value the website much higher that other sites with less traffic.
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