Understand how your startup can build and grow their brand by applying intent based marketing
In this episode Christian Bartsch is discussing with Greg Miaskiewicz (cofounder of capbase.com in Silicon Valley) following topics:
It is difficult to build a brand via paying ads. The alternative is to build communities. Why is that? Why click fraud is a problem for growth marketers and startups?
The approach to solving this growth problem, is by becoming a media company. Some startups have a fear of being copied by competitors if they are too open with their activities. The reality is a bit different. People are overly focused on their competitors.