In this episode Christian Bartsch is discussing with Greg Miaskiewicz (cofounder of capbase.com in Silicon Valley) following topics:
It is difficult to build a brand via paying ads. The alternative is to build communities. Why is that? Why click fraud is a problem for growth marketers and startups?
The approach to solving this growth problem, is by becoming a media company. Some startups have a fear of being copied by competitors if they are too open with their activities. The reality is a bit different. People are overly focused on their competitors.