Online shopping happens in dominant platforms. Succeed as retailer by redesigning entire market entry strategy and leadership style. Retailers need to gain back that confidence in their ability to reinvent your business. Everybody reads about them not paying their rent or even treating staff badly. Successful retailers redesign their entire logistical software and infrastructure. As a business leader you are the captain. Never leave a man or woman behind. You need everybody pulling on the ropes. Ranks and entitlements no longer count. To be a leader you must embrace change and willing to be like a spead boat.