When you want to develop a new product or business you need to follow the strategy of sustainable growth. This not only speeds up product development. Your market entry becomes a greater success and you avoid a costly financial loss. Many new companies fail within 12 months as their business model has not worked trough a pre-assessment checklist. Our own list has 21 important questions. Thereby we can quickly assess if the idea has a chance of surviving 5 to 10 years in the market. You can not enter a niche blindly by ignoring other market participants.