Christian Bartsch explains why videos help you stand out: Use filters to target the right audience. Tips for building your marketing strategy. In videos we can show us on stage talking to a big audience. We can make a big impression. We can show the product and how it is of potential benefit to the viewer. Some platforms even promote video content to their users at a higher level than regular static content.
Business owners seem to be paralysed by the current pandemic crisis. They get to hear and see multiple confusing recommendations. They are supposed spend all their budget in ads or in cold calling or video marketing or other stuff. They should turn their business into media companies. If these entrepreneurs never did anything with social media, they will feel very uncomfortable on camera. They will burn cash and eventually be worse off after the crisis compared to those who did nothing.
Social media is exploding with ads. Many companies have abandoned traditional ads space such as magazines and newspapers. Even television is no longer a good platform to advertise on. People under 50 tend to watch movies on platforms like Netflix, amazon prime video or YouTube. Even Facebook has lots of entertaining videoclips. If you enjoy amateur video clips, then you will be chilling off watching Tik Tok.
